- Best for
- Creative AI video generation, visual edits, and campaign visuals.
- Why choose it
- Choose Runway when talking-head video is not the right format.
- Tradeoffs
- It is less focused on avatar presenters.
- Pricing signal
- Free accounts include 125 one-time generation credits, not a recurring allowance. Standard is $15/month or $12/month billed annually with 625 monthly credits; Pro is $35/$28 with 2,250 credits; Max is $95/$76 with 9,500 credits. Annual equivalents require annual billing. Team, Enterprise and API charges are separate; temporary generation discounts do not change these subscription base prices.